Tableau Helps Walt Disney Company Up Its Game with BI
Tableau Business Intelligence has helped Playdom, a Walt Disney social gaming company up its game significantly since its introduction in 2008. Millions of users download and play social games by Playdom every day. The huge amount of data generated by these games needs a serious amount of work in terms of data collection and data analysis. Playdom has found that Tableau business intelligence is the perfect application for it’s need to rapidly understand the behavior of their customers, and figure out what is working for them and what isn’t.
How to analyze 2TB of data per day?
To fully appreciate the amount of data that Playdom needs to generate for business intelligence, we need to get into the details. According to Playdom, there are over 240 million installs of their games worldwide. At least 8 million people play these games every day. As a result, a billion rows of data are generated everyday, which translates to around two terabytes every single day. This data is used in a variety of ways. The data needs to be instantly summarized so that managers can identify problems as they happen, and to monitor the results of product testing. Tableau is used to examine entire data warehouses to analyze user behavior over time.
The beauty of Tableau, according to Playdom is its ability to work with other appliances like Vertica for data warehousing. Tableau business intelligence helps to dig into the Vertica data warehouses and visualize the data. Tableau business intelligence also comes in handy for internal reporting. Playdom has 80 licenses on the Tableau server, with users like product managers, marketing managers and finance managers. Tableau has proven easy to use for all types of employee with little to no training.
Playdom feels that Tableau business intelligence has influenced its working culture to continuously visualize and look at its data from all angles. Understanding of user behavior has improved greatly since the introduction of Tableau and this intelligence has been applied to improve services and profits.
To find out more about Tableau, contact MXI today or download a free trial of Tableau Business Intelligence.
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