Tableau Business Intelligence Allows For Speedy Analysis & Reporting
Predicta, a company founded to concentrate on online marketing intelligence, employs an ad serving platform and Internet analytics suite in service to opening up the World Wide Web as a marketing channel. What they themselves needed, however, was business intelligence.
The first order of business was to streamline their reporting capabilities to maximize its own employee potential and to improve their customer service and experience. So Philip Klein, the company’s CTO, led the company on a search for a visually-based reporting tool…and they found Tableau business intelligence.
Tableau Business Intelligence Created 70% More Time For IT To Enhance Their Product
After rolling out Tableau business intelligence, the IT team didn’t have to be bogged down with customer relations and were instead able to focus on their specialty. This freed up a whopping 70 percent of time to enhance their product. In the end, both ends of business thrived because of business intelligence. Customers and Predicta analysts were both able to explore data via the fully-customized, visually-based dashboards. Tableau business intelligence allows users to create. Efficiency spiked as employee and customer satisfaction grew.
Analysts were now able to manipulate data quickly, creating visualizations geared specifically for each customer. In the past, this process could takeweeks. Now, with Tableau business intelligence, it took a matter of hours.
See how Tableau can transform your business. Download Tableau Business Intelligence now for a 2 week free trial.
