Business Intelligence in 2012. Where is it going?
2012 a year of growth in Business Intelligence.
Gartner reports strong growth in Business Intelligence markets over the last couple of years. The Enterprise needs to reduce cost and make big data pay. Smartphones and Tablets has increased the demand for real time data in the field. Better data crunching,
data visualisation and predictive analytics has raised the business users expectations of the data. No more boring old reports.
The financial crisis, debt crisis has sharpened the enterprise focus and reduced the appetite for huge budgets and IT is having to make do. Partly because of international shortages in IT staff and more likley because of budget control.
The problem with big data bases.
The traditional databases struggle to manage the challenge of analysing big data and need way too much on-going configuration and resources to cope with it. The most popular approach now is to load data, store it and reduce the cost and man-hours in analysing it is a data warehouse.
Is the Business User in charge now?
The size and volume of business data is to an extent, irrelevant – it is how you use it and the insight you gain that matters and we now see business lines within organisations driving adoption of BI, not IT departments as was once the case. Agile BI this is sometimes called.
Agile BI - Aberdeen White PaperA case in point in 2011 was our customer Irish Life. They sponsored a project which demonstrates perfectly all of the above and marks a major business intelligence adoption trend in 2012. Business Users, Sales Managers can now see sales, product adoption rates and trends as they emerge in the business on a weekly, monthly YTD basis immediately. Gerry Hassett, CEO Irish Life Retail comments “within months we are getting return on investment”. We worked with the ILP business intelligence teams to increase sales competitiveness using the award winning Tableau business intelligence software.
The Cloud, smartphones and Tablets are creating a new form of IT demand within the enterprise, driven completely by business users for business users.
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